3 August 2017
Bitmovin partners with Yospace
SAN FRANCISCO — 2nd August 2017 - Bitmovin, the provider of streaming video infrastructure technologies, today announced it has partnered with Yospace, the leading provider of server-side dynamic ad insertion, to provide digital publishers using the Bitmovin Adaptive Streaming Player with the ability to seamlessly stitch ads into video content creating a broadcast-like transition that helps bypasses ad blockers on user devices.
Ad blockers are particularly prominent in the US and throughout Europe, especially among the coveted male 18-34 demographic, so any publisher or broadcaster trying to monetize those audiences could easily be prevented from reaching a major portion of them. With server-side ad insertion (SSAI), they do not have to worry about ad blockers since the content is stitched directly into the stream. Yospace customers have seen view-through rates regularly surpass 96% as a result.
“With the rise in popularity of ad blockers, publishers have to figure out innovative ways to monetize their content,” said Stefan Lederer, CEO of Bitmovin. “Server-side ad insertion eliminates the concern for ad blocking and gives any digital video publisher the best tool available for maximizing revenue, while delivering a killer streaming experience free from buffering or interruptions”
With this partnership, Bitmovin enables targeted live stream and on-demand SSAI using Yospace Dynamic Ad Insertion in combination with its Adaptive Streaming Player.
“Our partnership with Bitmovin is good news for broadcasters looking to take their OTT offering to the next level. Broadcasters are able to work with cutting edge video workflow technology that is integrated with a proven monetization solution,” said David Springall, CTO of Yospace.