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Gendius partners with AstraZeneca to develop diabetes management support for patients in the Gulf region

17 June 2020

Gendius partners with AstraZeneca to develop diabetes management support for patients in the Gulf region

AstraZeneca has signed a ‘memorandum of understanding’ with UK medtech start-up Gendius to develop their leading diabetes management platform (Intellin®) and support patients in Gulf Cooperation Council (GCC) countries, which have some of the highest rates of diabetes in the world. This strategic partnership will build on Gendius’ expertise from its market-leading diabetes management platform, Intellin®, which has more than 200,000 downloads worldwide.

Through the partnership with AstraZeneca, healthcare professionals across the Gulf region will use Gendius’ Intellin® platform to optimise their patients’ diabetes management, in order to reduce the incidence of complications such as cardiovascular disease, kidney disease, amputation, and blindness. The partnership is being implemented within the framework of AstraZeneca’s Emerging Markets Health Innovation Hubs initiative to create  integrated science ecosystems through local bio-hubs across the world.

“Our Health Innovation Hubs in Emerging Markets improve local capacity for R&D to address local needs and reinforce our commitment to create and strengthen partnerships across emerging biomedical clusters to accelerate innovation, increase healthcare access and improve outcomes for society and patients. The establishment of our GCC hub marks the first launch in the Middle East to complement our existing network of eight other hubs across Emerging Markets, boosting the capabilities to provide world-leading services to their patients. We are very excited about this collaboration that will support diabetes patients and facilitate the disease management”, says Aleksandr Bedenkov, MD, PhD and Vice President Medical International at AstraZeneca.

Gendius CEO, Rory Cameron, comments, “Diabetes is an increasing health and economic burden across the Gulf region, but effective diabetes management has huge scope for reducing that burden. Our Intellin® technology platform is going to sit at the centre of this program, and we are hugely excited to be bringing our innovative technology directly to GCC healthcare professionals and patients.” 

GCC countries have some of the highest prevalence of diabetes in the world, linked to the similarly high levels of obesityi, and the number of people in GCC countries with type-2 diabetes is projected to increase by 96.3% by 2035ii.

Studies have shown that diabetes control is poor amongst adults with type-2 diabetes in the GCC. As a result, the region has a disproportionate number of diabetes complications, for example GCC countries are responsible for 40%-70% of the world’s diabetes-related foot amputationsii. Increased awareness and education about the best ways to manage diabetes and reduce the risk of developing serious complications have been identified as key to addressing the impact of diabetes in the regioni.

Gendius’ Intellin® platform uses artificial intelligence to actively monitor patients’ diabetes management and uses their clinical history to highlight their risk for developing diabetes-related complications, such as cardiovascular disease, kidney disease, amputation, and blindness. Its algorithms analyse users’ health and wellbeing data to provide individually tailored, clinically-validated educational content and guidance to help people with diabetes to manage their condition more effectively.

Intellin® is compatible with more than 150 apps and connected health devices, ranging from Fitbit and Garmin devices, to more specialist blood glucose monitors and blood pressure cuffs. Once connected, Intellin® can automatically collect and analyse users’ health data without requiring manual input.


iKhalil, Aly Bernard et al. “Diabesity in the Arabian Gulf: Challenges and Opportunities.” Oman medical journal vol. 33,4 (2018): 273-282. doi:10.5001/omj.2018.53

iiAl Slamah, Thamer et al. “Self-management of type 2 diabetes in gulf cooperation council countries: A systematic review.” PloS one vol. 12,12 e0189160. 12 Dec. 2017, doi:10.1371/journal.pone.0189160