LoviOne® crowned winner of the Pharmacy Product of the Year - Consumers’ Choice 2024

LoviOne®, Maxwellia’s emergency contraceptive pill brand, has been crowned winner of the Pharmacy Product of the Year Consumers’ Choice 2024.

The highly anticipated Pharmacy Product of the Year awards are voted on by independent pharmacies and their customers, allowing them to have their say on the most valuable products on the pharmacy shelves.

Following its launch in September 2023, LoviOne® has been praised by pharmacists and consumers for its accessible price point and attractive point of sale materials, helping to improve access, raise awareness, and remove the stigma surrounding the category.

Senior Brand Manager, Kim Wathall, said “for LoviOne® to have won the consumers’ choice award less than six months since launch is a huge achievement for the brand, and one that means the world to us at Maxwellia. We launched this product to help improve access to emergency contraception through an accessible RRP, and we are delighted that it has been so warmly welcomed.”